What is a call-to-action? And how do I make one?
A good call-to-action or CTA can lead to one of the best things about the internet, information rabbit holes. You know, like that one time when you asked Google "what is an anarchist's favorite food*?" and emerge three hours later knowing way more about the events that led to President McKinley getting
Q: How many words should my blog post be?
A: As long as it needs to be to say what needs to be said and no longer.
A digital facelift for the payment industry
In the world of branding, it’s common for an iconic brand to be updated. In fact, it’s expected, especially when you’re an institution that’s generations old. Arguably, you can say that other brands follow suit when someone in their space rebrands, after all, competition does bring on change. And you would
